Women of Color as Inventors, Innovators,
Entrepreneurs and Business Leaders

How to Write an Effective Press Release for your Business

Press releases are great tools for promoting your business, and there are many websites that now allow you to submit your press releases for free. This is an easy, and cost-effective, way for your products and services to reach a wider audience. It's important to make sure you have something new and useful to say in your press release, rather than just using it like a free advertisement or status update for your business. It's also a good idea to try to make your press release relevant to current events, as this is more likely to capture the reader's interest.

When writing your press release, try to imagine that you're the person reading it. Think about what you would want to hear, what would catch your attention, and what you would respond to. Learning to think like a potential customer is the key to any kind of business promotion. Remember, customers don't usually respond to technical details. If you are promoting a new product or service, think about the positive effects it will have on the lives of your customers. Paint a picture of how much better or easier their lives will be if they purchase your product or service.

Keep your press release short and snappy, and stick to the point you're trying to make. Readers have a limited attention span, and they don't like to be bombarded with too much information at once. Before writing your copy, decide what the focus is going to be, and make sure that every word of your press release counts toward making this point. Cut out any redundant words or off-topic points, as they will only draw attention away from the message you're trying to get across. Include your contact details, and any other important information, at the bottom of your copy.

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